Cassell Design Helps Launch Delta Flights at Craven County Airport

2007-07-26

DURHAM, N.C. -- Cassell Design, a graphic design studio that caters to corporate and institutional markets, today announced its role in the recent Craven County Regional Airport service expansion.

On May 7, 2007, Craven County, located in New Bern, North Carolina, added Delta Airlines to its carrier list, and Cassell Design was called upon to support the efforts surrounding the promotion of this new addition and the addition of new services through USAirways. As part of that support, Cassell provided Craven County Regional Airport with brochures, design logos, newspaper and magazine ads and billboard designs. These designs were also employed throughout all website and online promotions.

“Prior to Cassell’s work, potential customers were unfamiliar with the benefits of utilizing the Craven County Regional Airport, but now our customer base continues to grow due to prospects’ new familiarity with the airport and its new services,” stated Tom Braaten, Airport Director. “Cassell helped build both brand and product/service awareness; on top of that, I’ve always found Cassell’s designs to be not only effective but attractive as well.”

The new Delta service began with two daily jet flights and was very well perceived which resulted in the recent increase to three flights. This is a positive sign for Eastern North Carolina’s economic vitality.

“Cassell’s work was instrumental in the successful launch of the new flight. They are very deadline-oriented, on time and a delight to work with.” added Braaten.

About Craven Regional Airport: Located on highway US 70 in New Bern, Craven County Regional Airport serves the Crystal Coast region of eastern North Carolina, including such communities as Morehead City, Atlantic Beach, Emerald Isle, Beaufort, Washington, Greenville, Jacksonville and Kinston, as well as New Bern and Havelock. Regional carriers USAirways Express and Delta Connection serve the market with as many as ten daily flights with one-stop connections to more than 400 destinations worldwide. In addition, last year the airport celebrated 75 years of operation.

About Cassell
Based in historic Brightleaf Square in Durham, NC, Cassell Design caters to corporate and institutional markets in Research Triangle Park as well as national and international clients. Providing award-winning printed and electronic design services, Cassell works closely with both established and emerging businesses to deliver client-focused solutions: on target, on time and on budget. www.cassell.com